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X-WR-CALNAME:Rezolve 3249
NAME:Rezolve 3249
CALSCALE:GREGORIAN
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UID:a99c9e01-c774-4151-a0b4-0cf3469d9223@openai
DTSTART;TZID=America/Whitehorse:20260325T121000
DTEND;TZID=America/Whitehorse:20260325T123000
SUMMARY:Marketing to Machines
DESCRIPTION:The retail landscape is undergoing a fundamental transition. Shopping is no longer a linear journey of capturing signals along a path to purchase\; it has become a race to be discoverable at the moment of intent. AI agents are already active—quietly helping customers search\, compare\, and restock in real time. The new imperative for brands is to move beyond customer-obsessed and become agent-aware\, ensuring AI can not only find products but represent them with accuracy\, authority\, and authenticity to your brand. This session focuses on the pragmatic no-regret moves brands are making right now and how retail leaders are optimizing their businesses for AI\, with AI\, from the inside out.\n\nSpeakers: Michele Fisher\, Director of Strategy for Global RCG team\, Microsoft\; Howe Gu\, SVP Partnerships\, Rezolve\; Moderator: Shannon Flanagan
LOCATION:Shoptalk Spring 2026
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DESCRIPTION:Marketing to Machines
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